Monday 30 May 2011

Helping local communities in raising breastfeeding awareness

But there are still a number of reasons why breastfeeding take-up is low in many areas and these are the areas that need the help and support to raise the awareness of breastfeeding amongst the local mums. 

What’s the challenges that communities face raising awareness of breastfeeding:

the mental block of mums of finding breastfeeding intrusive on themselves and the unwillingness of feeding in public Lack of education/information for mums to make them aware of the benefits of breastfeeding lack of funding to hold events to raise awareness for breastfeeding or provide support to mums

These challenges large as they are can be overcome which is why Milkbug offers local communities support in raising awareness of breastfeeding. Already we have donated breastfeeding clothes to support a number of events and have offered advice to local communities on how breastfeeding clothes can help overcome some of the perceptions that breastfeeding is impossible in public. 

Supporting community projects is an important part of our business and is where we invest a large part of our time to help. If together we can help to raise the awareness of the benefits of breastfeeding, we are empowering women to make informed decisions on how to care for their babies as opposed to taking on others views on breastfeeding. 

At www.milkbug.co.uk we work with a number of local communities to help them in raising awareness for breastfeeding and to help them raise the levels in their local areas. We believe that as a business we have the ablity to help local communities to encourage mums to learn more about breastfeeding and therefore make an informed decision.

We offer mums who are conscious about feeding in public a large range of breastfeeding clothes which suit all shapes and all occasion. These breastfeeding tops and breastfeeding dresses help in half the battle of overcoming the anxiety of having to feed your child in public when you are feeling conscious about your own shape. 

Have a look at the projects we have helped so far with more in the pipeline:

http://www.milkbug.co.uk/MILKBUG-in-the-community



By: taj  -   About the Author :
  Taj owns and manages www.milkbug.co.uk and works closely to help local communities across the UK to improve breastfeeding awareness.

Monday 23 May 2011

Breastfeeding Benefits And Tips For Successful Breastfeeding

Despite being a natural progression of life, there still appears to be an enormous lack of awareness of the benefits of breastfeeding today.  Often with the combined negativity towards breastfeeding and lack of support, it is common for first time mothers to be dissuaded from persisting with this beneficial practice.

Unfortunately, breastfeeding is not necessarily as instinctive as one would expect it to be. However, the common fallacy that seems to persist that a mother might not have sufficient milk supply is unfounded.  Although possibly, it is a very rare occurrence.  For such a condition to be a rampant problem would have been evolutionary suicide back in the days where baby formulas did not exist.  In most cases, it is usually a lack of support and understanding that prevents a mother from breastfeeding.

Breast milk is produced on demand and the best way to increase milk production is to allow the baby to suckle directly from the breast. It is the baby's suckling action that encourages further milk production. No suckling, no milk.  Often, because of the "apparent" lack of milk in the early days of nursing, well-intentioned relatives encourage the new mother to supplement the feeds with formula - just until the milk comes.

Although well-intended, this flawed recommendation often sabotages the new mother's milk supply because it reduces the frequency with which the baby takes the breast.  Since breast milk is produced on demand, the reduced suckling means less milk is produced.  This then lends itself to the fallacy that the new mother "doesn't have milk".

In the first two days after delivery, the breast does not produce milk. It produces a substance called colostrum. Colostrum is rich in all the necessary nutrients required by a newborn and is very easy to digest. It offers protective antibodies for the newborn and also helps prevent jaundice.

A common concern among parents during this early stage is that the baby may not have enough to eat. However, we should be mindful that the size of a newborn's stomach is about the size of a grape. It is important for the baby to have frequent feeds during the early days as it sets the stage for normal milk production. Generally, the more often you feed, the better your milk production. By about the third to fifth day (there is a variation among mothers), colostrum will be replaced with regular breast milk.

To encourage breast feeding, it is advisable not to offer the baby any artificial pacifiers for the first six weeks (there is some variation to the timing between sources), therefore, no bottle feeding of any sort. At this time, the baby is also learning how to breast feed. The introduction of pacifiers can cause confusion because the suckling action is different from that of the breast.

There are additional issues with the introduction of a bottle too early. Babies are intelligent and they soon discover that it is far easier to retrieve milk from a bottle than it is to suckle from a breast. This is the fastest way to destroy a mother's milk supply. Although there are cases where babies happily interchange between bottles and the breast, this is not always the case, especially when the baby is very young. Where bottles are concerned, it is best to proceed cautiously, especially if continue to breastfeed is what you desire.

A baby that is exclusively breastfeeding has no need for water, because breast milk provides all the necessary fluids. The initial part of the feed is called the foremilk which is good for quenching thirst. If the baby is hungry, it will stay on the breast for longer to get the hind milk which is fatty and more filling. On the other hand, a baby that is consuming formula requires water to prevent constipation.

Most of the information on breastfeeding encourages mothers to breastfeed exclusively for at least the first six months - that means that the baby takes no other forms of nutrition except for breast milk.  Beyond six months, solids may be introduced, but it is still advisable to continue breastfeeding as there is a lot of evidence pointing to continued benefits for babies who breastfeed up to one or two years of age and beyond.

Here is a summary of the benefits of breastfeeding:

It's nutritional - with the right constituents for human development

The babies have fewer illnesses because of the mother's antibodies being passed through the milk

Breast fed babies are less likely to develop allergies later in life

Breast fed babies have less risk of developing obesity later in life

More research is demonstrating that breast fed babies have more optimal brain development

Breast feeding lowers the risk of SIDS (sudden infant death syndrome)

Breast milk contains lots of good bacteria

Breast milk straight from the breast is sterile

Breast milk contains at least a hundred additional ingredients that formula does not

No baby is allergic to their mother's milk (although they may be allergic to some of the foods she eats, but this is easily rectified if the mother eliminates that food)

The suckling action allows the baby to develop strong jaw muscles that encourage the growth of straight and healthy teeth

Breast fed babies are also less likely to develop tooth decay compared to bottle fed babies

Babies who are premature or born with medical problems have also been shown to benefit from breast feeding

Babies who are breast fed have a stronger bond with their mothers. Some studies have shown that breast fed babies grow up to be socially more independent than their formula fed counterparts

Babies who are breast fed tend are generally held more closely than bottle fed babies. The skin to skin contact between mother and baby provides comfort for the baby that has just been removed from the protective environment of the womb.

Although breastfeeding is not without it own difficulties (mostly in the initial stages as it gets easier with time), I would think that given the overwhelming benefits, it's worth any inconvenience.

Additionally, we should not neglect the fact that breastfeeding is also beneficial to the mother - even more reasons to breastfeed:

The suckling action of the baby indirectly results in the contraction of the uterus, protecting the mother from post-partum bleeding

Exclusive breast feeding is 99% effective in preventing a second pregnancy the first six months post delivery

Decreases the risk of developing iron-deficient anemia

More rapid and sustained weight loss (milk production uses 200-500 calories a day)

Decrease the risk of developing breast, ovarian and uterine cancers

Current literature suggest that breast feeding may help protect against osteoporosis

It is also found that breastfeeding helps strengthen the maternal instinct.  From the scientific perspective, the psychosocial benefits are a little more difficult to analyse, however one particular study found that mothers with a history of abandonment are less likely to abandon their babies if they breastfeed the baby.

The recommended duration for breastfeeding

Currently, the general recommendation is to breastfeed exclusively for 6 months, and to continue breastfeeding with other sources of nutrition up to 1 year.  However, more and more research shows that it may be worthwhile to extend breastfeeding beyond the first year and that the benefits of breastfeeding continue even before the first year.

Breastfeeding.com stated that: "in comparing humans to other primates, research showed that humans' natural age of weaning is a minimum of two and a half years and a maximum of between six and seven years."

Current guidelines:

The World Health Organization recommends exclusive breastfeeding for the first four to six months of life and continued breastfeeding until at least two years.

The American Academy of Pediatrics recommends exclusive breastfeeding for six months and continued breastfeeding for a minimum of one year, but offers no upper limit.



By: Shen-Li Lee  -   About the Author :
  Shen-Li is a stay-at-home-mum dedicated to the pursuit of excellence in parenting. She has a formal educational background and former work experience in healthcare. If you enjoyed this article, visit her blog Babylicious and follow her as she learns how to raise a happy, confident and successful person.

Monday 9 May 2011

How Breastfeeding Benefits Mothers

With numerous guidelines being written on the importance and benefits of breastfeeding, more and more mothers are becoming aware of how beneficial it is to nurse their babies.  However, it seems that the benefits of breastfeeding to a mother isn't as well publicised, for many mothers still view breastfeeding as a sacrificial practice almost akin to martyrdom.

Far from it, mothers stand to gain just as much from breastfeeding their babies.  Breastfeeding is beneficial to mothers as it reduces their risk factors for developing certain medical conditions and diseases later in life.  It is beneficial for helping mothers regain their pre-pregnant figure more quickly - something that is bound to attract the attention of many post-partum mothers.  Breastfeeding also has psychological and financial benefits.

Here are the 17 benefits that breastfeeding offers to nursing mothers:

The baby's suckling action triggers the release of the hormone oxytocin which produces the letdown reflex (a process whereby the breast releases its stored milk to the baby). Oxytocin also causes contraction of the uterus which is important during postpartum healing as it reduces the risk of bleeding and promotes the return of the uterus to its original shape and size.

Breastfeeding delays the return of menstruation. Mothers who formula feed their babies usually observe a return of their periods within 6-8 weeks postpartum. A breastfeeding mother can expect to delay the return of her period for months up to a year and beyond. This helps a mother maintain her stores of iron and helps to reduce her risk of developing iron deficient anaemia.

Breastfeeding reduces a mother's fertility by preventing ovulation. This can help delay further pregnancies and allow her body to recover before being taxed again with another pregnancy. It is important to note, however, that the period of reduced fertility depends on the mother, her baby and their nursing patterns.

There is evidence that breastfeeding may provide a mother protection against breast, uterine and ovarian cancers.

A common misconception is that breastfeeding increases a mother's risk of osteoporosis, however, studies have found the converse to be true. While a mother's stores of calcium are reduced during breastfeeding, it was found that bone density return to normal levels and even increased after weaning, thus providing extra protection against osteoporosis.

Breastfeeding has been shown to reduce a mother's risk of developing rheumatoid arthritis.

Some studies also show that breastfeeding helps to reduce a mother's risk of developing heart disease, heart attacks and stroke.

Breastfeeding also reduces the risk of developing diabetes, high blood pressure and high cholesterol.

Breastfeeding releases the prolactin - a hormone responsible for milk production. Prolactin also has a calming and sedating effect on a nursing mother. This relaxes the mother, helps her get back to sleep quickly after a night-time feed and may be helpful in combating the baby blues and potential postnatal depression. Studies show that mothers who breastfeed are less likely to suffer from postpartum anxiety and depression.

It has been shown that breastfeeding strengthens the bond between a mother and her baby. This can help first time mothers adapt to the role of motherhood more easily. Studies have also shown that mothers with a history of abandonment are less likely to leave their babies if they breastfeed them.

Breastfed babies are less likely to fall ill which offers mothers greater peace of mind. Something must be said about the benefit of not having to deal with the added stress of living with a child with recurrent illness.

Breastfeeding can consume an extra 200-500 calories a day (the equivalent of swimming 30 laps or riding a bicycle up a hill for an hour). This helps a mother return to her pre-pregnant weight more quickly and easily.

During pregnancy, fat is stored around the waist and hip areas to protect the baby and womb. This fat is utilised in the production of breast milk after birth, which helps a mother return to her pre-pregnant size more quickly than a mother who formula feeds her baby.

It has been estimated that breastfeeding can save parents an average of US$400-800 a year since there is no need to purchase expensive infant formulas.

Breastfeeding directly also means there is no need for baby bottles, sterilizers and other fancy equipment required with bottle feeding.

Breastfeeding is a lot more convenient, especially for night feeds as Mum does not have to get up to prepare formula.

A nursing mother can also rest while she is nursing the baby (utilising the lying down position).  She doesn't have to stay awake to hold the bottle which allows her to get more rest.

The benefits of breastfeeding for mothers are many and should not be overlooked.  They are also equally valid factors that mothers should take into consideration when deciding whether or not to breastfeed their babies.  Even if some mothers might not want to breastfeed their babies for the benefits that it offers to the baby, I'm sure knowing a little more about "what's in it for me" might change their perspectives.



By: Shen-Li Lee  -   About the Author :
  Shen-Li is a stay-at-home-mum dedicated to the pursuit of excellence in parenting. She has a formal educational background and former work experience in healthcare. If you enjoyed this article, visit her blog Babylicious and follow her as she learns how to raise a happy, confident and successful person.

Monday 2 May 2011

Breastfeeding with Raynauds Nipple Vasospasm

A customer at our Breastmates store recently shared her story about her breastfeeding journey and Raynaud's Syndrome. I want to raise awareness about its treatment, because diagnosis is only the first hurdle.


“When my first child was born after a traumatic labour I found breastfeeding incredibly painful - sharp, burning pain. As the days went on, the pain got worse and continued even when the feed had finished. The medical professionals had no answers because I had "beautiful attachment". Finally a lactation consultant diagnosed me with Raynaud's.


The telltale sign of Raynaud's is blanching of the nipple: the nipple turns white because of a constriction of the blood vessels, which causes pain. The nipple blanching can be hard to spot and unfortunately most medical professionals will miss it. I could hardly see it myself! (I have since heard of women who can see the blanching when they are cold, but this was not the case with me.)


To treat the condition, my GP prescribed me the medication Nifedipine (a 10mg tablet). Within a couple hours, the tablet gave me a migraine. After 3 months of stress I was forced to formula feed. This was agonizing for me - I had always wanted to breastfeed.


After the birth of my second child, I was incredibly lucky. The pediatrician who did my baby's routine check at the hospital knew about Raynaud's and suggested I take Nifedipine. When I told him about the headaches, he said the dose was too high. He told me to get a pill cutter, chop the tablets in half and take one half in the morning and one at night. The outcome was amazing! No headaches, and the breastfeeding pain was considerably reduced.


I have to add here that the pain was not completely gone. Perhaps if I could have taken a higher dose it would have been. So it still took perseverance.


But I found out how much the medication helped when I forgot to take it one day and the pain returned!


I have now successfully breastfed my daughter for a year. I was very lucky to chance that doctor. The doctor himself urged me to tell everyone, since the condition - and worse the treatment - is not widely understood in the maternal health sector..."


Of course, as with everything, you need to discuss with your doctor to make sure it's right for you.


A breastfeeding story as told to “Breastmates



By: Breastmates  -   About the Author :
  Frances McInnes is the owner of Breastmates Maternity Store, which is a website dedicated to maternity and Breastfeeding products. http://www.breastmates.co.nz

Why some moms give up on breastfeeding - common breastfeeding problems

Common breastfeeding problems

Moms think they can’t breastfeed. Many moms feel inadequate. So many moms out there think that they are not capable of breastfeeding; most of them assume that they have a low milk supply.

Moms are not educated about breastfeeding. Breastfeeding is natural, but the process of breastfeeding doesn’t always come naturally. You need to educate yourself before you breastfeed…read and read some more! It will really be worth it.

Lack of support. You need to surround yourself with individuals who are like minded and that support breastfeeding. Also it is always nice to have someone around who can help with a few things around the house.

Moms supplement with formula. The first few weeks are crucial for developing a good milk supply. When you supplement with formula you taking away that stimulation on the breast that is needed for milk production since milk supply works on a supply demand basis.

Mom thinks she can pump her breast milk instead of breastfeed. Some moms might think they are producing too little and try pumping to see how much is coming out. A breast pump can never extract milk like your baby and should never be used to estimate how much milk you are producing. Also a breast pump can never stimulate your breast like baby and therefore your milk supply will decrease if you replace normal breastfeeding with pumping.

Moms feel uncomfortable. Breastfeeding is a learnt skill, as time goes by it becomes easier and easier so don’t expect it to be comfy the first few times. Try all the different breastfeeding positions like holding baby on your side (football hold breastfeeding position)  or keep baby in an upright position on your knee (Australian breastfeeding hold)Baby has some sucking breastfeeding problems that go undetected.

Your baby might not be latching on properly and this can cause allot of frustration. You should get your baby checked out for things like tongue tie, tongue thrust etc.

Mom has terrible nipple pain. In the beginning some nipple sensitivity is normal but if it continues it can sometimes cause mom to stop breastfeeding. Nipple pain is usually connected to a bad latch. Mom should try get her nipple and part of her areola into baby’s mouth so that your nipple is against his soft pallet. A shallow latch is when baby has your nipple on he’s hard pallet which will definitely cause pain during breastfeeding.


By: Tracy Ann Behr  -   About the Author :
  More information on latching on, nipple pain, oversupply and any other breastfeeding problems